Client Brief

Name *

Name

First Name

Last Name

Email *

Brand/Product *

What do you want us to do? *

When we get this right, this will happen: *

Who is this for? *

Is there an observation, insight or tension we can play off or to? *

What’s the single point you wish to get across? *

Why should the audience believe it? *

Why wouldn’t they? *

What’s in it for them? *

What do we want them to do now? *

Is there a structure this idea needs to sit within? *

Tone of voice *

Mandatories *

Production considerations

Budget *

Timings *

Anything else to add?

Client Brief Form