The Blind Foundation is one of New Zealand’s oldest and best-known disability support organisations. But it does far more than just provide white canes or guide dogs for blind people. In fact, the majority of the foundation’s work is supporting people with deteriorating low vision.

We developed a campaign to show Ophthalmologists and Optometrists the full range of the Foundation’s support services, so they’re ready to refer their patients at the first diagnosis of serious vision loss.