If you work in the advertising world either as a client, a creative or a suit, how often have you heard or even used any of the following when reviewing creative?
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When (like me) you’ve been around the traps a few times, you tend to see trends in advertising and marketing come and go. Television once all-consuming to ad folk up and down the land has made way for one-on-one conversations with people via inbound marketing and social media.
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“You’re going to work at a business-to-business agency? That sounds a bit dry”. This was how one of my friends responded when I said I was starting a new job at Badger Communications. I’m happy to report
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As a marketer, it’s part of my job description or maybe even my raison d'être to embrace and endorse new ways of connecting people, or finding new ‘touch points’. I’ve got to tell you, I’ve tried, no really, I have.
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