If you work in the advertising world either as a client, a creative or a suit, how often have you heard or even used any of the following when reviewing creative?
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When (like me) you’ve been around the traps a few times, you tend to see trends in advertising and marketing come and go. Television once all-consuming to ad folk up and down the land has made way for one-on-one conversations with people via inbound marketing and social media.
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