Badger Communications
Better B2B Communications

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Personalised automation

Is it just me, or does anyone else think that putting the words personalised and automation together is an oxymoron? How can you have a real relationship with a customer if you are sending them one of a choice of responses based on a piece of software understanding key words in their digital communications? One could argue that it’s possibly the most impersonal personalised way to respond.

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Mister Badger
Is your brand running on cruise control?

I’m a great believer in synchronicity. So after watching the latest Mission Impossible film on Saturday night and then walking into work this morning and hearing ‘Take my breath away’ from the movie Top Gun, I knew I had to write a piece about Tom Cruise.

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Mister Badger
Assuming is a risky business

I don’t know about you, but when I think of business-to-business I have an image in my head of chaps in dapper striped suits and bowler hats, walking to work with purpose, briefcase in one hand, Financial Times tucked under an arm. What does this tell me?

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Mister Badger