LinkedIn is the world’s largest professional network with over 600 million users, including 2 million New Zealanders. Two new members join LinkedIn every second. All these numbers can be overwhelming but here are a few stats that should convince you to read on…

Is it just me, or does anyone else think that putting the words personalised and automation together is an oxymoron? How can you have a real relationship with a customer if you are sending them one of a choice of responses based on a piece of software understanding key words in their digital communications? One could argue that it’s possibly the most impersonal personalised way to respond.

I’m a great believer in synchronicity. So after watching the latest Mission Impossible film on Saturday night and then walking into work this morning and hearing ‘Take my breath away’ from the movie Top Gun, I knew I had to write a piece about Tom Cruise.

I don’t know about you, but when I think of business-to-business I have an image in my head of chaps in dapper striped suits and bowler hats, walking to work with purpose, briefcase in one hand, Financial Times tucked under an arm. What does this tell me?

We were reminiscing the other day at Badger HQ about the days when smoking was allowed pretty much everywhere. Cinemas, aeroplanes, trains, buses, restaurants – there were no constraints on where you could go and light up.